Sedona shopping gets dismissed as t-shirt racks and vortex souvenirs, and if you never leave the busiest stretch of Uptown, that is exactly what you will find. But locals know better. The real Sedona shopping scene is a handful of genuinely special shops run by people who curate hard, know their regulars by name, and stock things you will not find anywhere else. This is where we actually send friends when they visit.
Start on Gallery Row: The Hike House and Good JuJu
The stretch of State Route 179 between the Y and Tlaquepaque is called Gallery Row, and the Hozho center at 431 SR 179 is the stop locals make.
The Hike House is the best hiking store in northern Arizona, full stop. Before you buy anything, use their free Sedona Trail Finder, an interactive tool that matches you to the right trail out of more than 100 in the red rock area based on your ability and how much time you have. The boot selection is deep, the staff actually hike these trails, and the Energy Cafe in back will set you up with trail snacks and a good coffee before you head out. Even if you need nothing, go for the trail advice.
Right across from The Hike House in the same center, Good JuJu Lifestyle Boutique is the kind of shop Sedona does best. Owner Julie Rasmussen stocks cotton and linen dresses from Italy, embroidered blouses from India, and jewelry you will get asked about later, alongside crystals, sage, candles, and a thoughtful shelf of books. It is also the exclusive home of Sedona artist Brent Lucy’s work. Come for a gift, leave with something for yourself.
Poppy & Crow
Down at 150 SR 179, Poppy & Crow is the boutique locals quietly hope the tour buses never discover. Woman-owned and sharply curated, it mixes labels like Free People, Daydreamer LA, and Spell with a rotating selection of secondhand finds, so the racks never look the same twice. If you like leaving a shop with something nobody back home will be wearing, this is your stop.
Tlaquepaque: Go Deeper Than the Courtyards
Tlaquepaque Arts & Shopping Village is deservedly famous. Built in the 1970s in the style of a traditional Mexican village, its cobblestone courtyards and fountains along Oak Creek hold around 40 shops and galleries. Everyone wanders it. Fewer people know which doors to open:
- Kuivato is devoted entirely to fine art glass, from delicate blown vessels to large sculptural pieces, and the staff treat browsing like a conversation rather than a close. One of the most distinctive galleries in Arizona.
- Bennali is a curated outdoor fashion boutique, the place to find trail-to-dinner pieces that do not scream gear shop.
Local tip: go on a weekday morning. You will have the courtyards nearly to yourself, and the light through the sycamores is worth the early start.
Garland’s Navajo Rugs
If you buy one serious thing in Sedona, buy it here. Family-run for decades and located along SR 179 near Tlaquepaque, Garland’s holds one of the largest collections of handwoven contemporary and vintage Navajo rugs in the country, alongside authentic Navajo, Hopi, and Zuni work. This is the opposite of souvenir shopping. The pieces are museum quality, the provenance is real, and the staff will teach you more about Navajo weaving in twenty minutes than you would learn in a year of reading.
The Crystal Shops: Lean In
You cannot write honestly about Sedona shopping without the metaphysical side. It is part of what makes this town this town. Center for the New Age, across from Tlaquepaque on SR 179, is the landmark: crystals, readings, and every tool of the trade under one roof. Skeptic or believer, browsing these shops is a fully Sedona experience, and the crystal selections are genuinely beautiful.
Uptown, Done Right
Uptown’s main drag along 89A has real finds mixed in with the souvenir shops. The move: walk past anything with a rack of identical t-shirts out front and look for the galleries and jewelry stores in between. The Sedona Arts Center at the north end of Uptown is a favorite. Its gallery shop sells work from local artists, and purchases support the nonprofit that has anchored Sedona’s arts community since the 1950s.
Worth the Drive: Old Town Cottonwood and Jerome
Twenty minutes from Sedona, Old Town Cottonwood’s historic Main Street mixes boutiques, antique shops, and galleries with Verde Valley wine tasting rooms, which makes for a dangerously pleasant afternoon. We live here, so we are biased, but the shopping-plus-wine combination is hard to beat.
Keep climbing to Jerome and you reach the strangest, best shop in the Verde Valley: Nellie Bly Kaleidoscopes, the world’s largest kaleidoscope dealer, showcasing handmade scopes from more than 90 artists since 1988. Next door, its sister shop Around the World with Nellie Bly goes full steampunk emporium. Jerome packs more than two dozen galleries and one-of-a-kind shops onto its switchback streets, and every one of them has a story.
Local Tips
- Parking in Uptown and at Tlaquepaque is tight midday during spring and fall. Go before 10 am or after 4 pm.
- Most galleries ship, so you do not have to fit that glass sculpture in a carry-on.
- First Friday gallery evenings are the best time to meet the artists themselves.
- Pair any SR 179 shopping day with lunch from our Sedona restaurants guide.
Frequently Asked Questions
What is Sedona known for shopping-wise?
Art galleries, authentic Native American weavings and jewelry, curated boutiques, and the crystal and metaphysical shops that are a Sedona signature. Tlaquepaque Arts and Shopping Village and Gallery Row along State Route 179 are the heart of it.
Is Tlaquepaque free to visit?
Yes. Tlaquepaque is an open shopping and arts village along Oak Creek with free entry and parking, and its courtyards and architecture make it worth a visit on their own. Weekday mornings are the quietest time to go.
Where do locals shop in Sedona?
Locals favor the Hozho center on Gallery Row, home to The Hike House and Good JuJu, boutiques like Poppy and Crow on SR 179, and regular trips to Old Town Cottonwood for boutiques, antiques, and wine tasting rooms.
What should I buy in Sedona?
The things you cannot get elsewhere: a handwoven Navajo rug from Garland’s, fine art glass from Kuivato at Tlaquepaque, local art from the Sedona Arts Center, or a piece from one of the independent boutiques along Gallery Row.
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